Quikly Hype
Build hype, anticipation and engagement over days, as consumers opt in for a chance to claim exciting rewards.
What Hype is built to do
Tease
Create anticipation before the release so consumers know something valuable is coming.
Opt In
Capture attention and opt-ins while you build a larger audience for the release moment.
Release
Reward the fastest responders and convert that anticipation into immediate action.
Accelerate promotions that depend on anticipation and fast response.
A common Hype activation flow.
Quikly Hype is customized to your goals, but this illustrates the standard motion from build-up to release.
Tease a set of branded rewards as coming soon and available on a first-come, first-served basis.
Allow interested participants to opt in to get notified when the rewards are released.
Empower them to earn an advantage (i.e., "heads up") for when rewards are released by completing key activities tied to your marketing goals.
Release the rewards, and reward those who act quickly. Drive revenue fast!
Customizable to fit your goals.
We consider these configuration choices and more as we shape Hype around the audience-building and release mechanics your campaign needs.
Incentive Type
Incentivize through offers, loyalty points, access to special events and more.
Hosting Location
Host activations on branded microsites, or your website, email or app.
Motivating Actions
Motivate consumers to complete any marketing action.
Initial Outreach Channel
Promote activations easily on owned or paid channels.
Incentive Lock-In
Leverage a first-come, first-served or time-lapsed approach to letting consumers earn incentives.
Marketing psychology used in Hype.
Social Proof
As friends refer each other to activations, it cultivates motivation to act and trust with your brand.
Uncertainty
Small doses of uncertainty, like not knowing when rewards will be released, create fun and motivation.
Competition
Participants will compete against themselves or others, which helps to motivate urgency.
Scarcity
The limited amount of rewards will motivate consumers to act fast.
Anticipation
Anticipation builds toward the live release, encouraging mass participation.
