Maximizing Social Media Presence
Express partnered with Quikly to run monthly campaigns that authentically grew their Instagram following, reduced cost per follower, and connected social activity back to their CRM.
The Challenge
Capture new Instagram followers authentically
Reduce the cost per new follower
Generate organic sharing within Instagram
Express
Express needed authentic, measurable social followers.
Express was looking for authentic and meaningful ways to acquire Instagram followers and drive social sharing across the platform. Additionally, they wanted to tie their CRM data back to their followers to make the one-to-one connection.
Initial Marketing Outreach
Quikly motivated follows and friend referrals every month.
Using a regular monthly cadence, the social team at Express leveraged the Quikly platform to motivate consumer participation, incentivize Instagram follows, and refer friends into the campaign.
Earn Time Activity
Limited rewards drove revenue and continued brand engagement.
Participants were surprised with limited batches of rewards good for their local Express store or online at Express.com. The rewards drove excitement, revenue, and continued brand engagement.
Live Release & Call-To-Action
Ready to grow your social following?
Drive authentic follower acquisition and social sharing with urgency marketing campaigns that connect back to your CRM.