Creating Direct, Meaningful Consumer Relationships
McDonald's used Quikly to build an evergreen email acquisition engine — capturing opt-ins and first-party profile data through urgency-driven campaigns that kept consumers coming back.
The Challenge
Capture targeted email subscribers at scale
Convert a high percentage of media spend into CRM data
Capture first-party survey data to enrich consumer profiles
McDonald's
McDonald's had aggressive email acquisition targets.
Like many brands, McDonald's had an aggressive email acquisition target and understood the importance of strengthening consumer relationships with first-party data.
Initial Marketing Outreach
Quikly drove opt-ins and profile data through monthly campaigns.
As part of their evergreen email acquisition strategy, McDonald's leveraged the Quikly platform to motivate consumer participation, capture email opt-ins, and answer a series of seven profile questions to strengthen the consumer relationship.
Earn Time Activity
Multiple releases maximized results against KPI.
Multiple releases over the course of one month drove consumer participation and continued captivation, allowing McDonald's to maximize results against their email acquisition and CRM enrichment KPIs.
Live Release & Call-To-Action
Ready to grow your CRM?
Drive email acquisition and first-party data collection with urgency marketing campaigns that motivate consumers to act.