Activating Customers More Effectively Through Shopper Marketing
Purina used Quikly to break through in-aisle competition for the DentaLife launch at Walmart — combining product education, social referral, and urgency-driven offers to drive measurable trial.
The Challenge
Educate customers on a new product launch
Drive trial of the product through retail partner Walmart
Encourage social referral to amplify reach among relevant audiences
Walmart / Purina
Purina needed to break through in-aisle clutter at Walmart.
Consumers are inundated with choices in-aisle, making it challenging for CPG manufacturers to drive trial and capture market share with new product launches. Purina needed to create awareness around the launch of DentaLife dog treats and drive trial through retail partner Walmart.
Initial Marketing Outreach
Quikly provided product education and amplified reach through referrals.
The Purina team leveraged Quikly to provide product education and amplify media reach through social referral among pet owners — turning customers into advocates for the new product ahead of their Walmart visit.
Earn Time Activity
Offers redeemable at Walmart drove product trial.
Offers earned through participation were redeemable at Walmart stores, creating a direct path from digital awareness to in-store product trial and purchase for the DentaLife launch.
Live Release & Call-To-Action
Ready to drive product trial?
Use urgency marketing to break through the clutter at retail — educating customers and driving trial through partners.