Amplifying Local Store Events
Pet Supplies Plus used Quikly to build a scalable, repeatable grand opening playbook — driving new store awareness, foot traffic, loyalty sign-ups, and sales through zip-code targeted urgency campaigns.
The Challenge
Create awareness around store openings through scalable digital campaigns
Encourage localized referrals to a relevant audience
Drive foot traffic and revenue at newly opened locations with pinpoint accuracy
Pet Supplies Plus
Pet Supplies Plus needed scalable grand opening campaigns.
Marketing campaigns at a local level can be challenging to implement due to required investment and resources. Pet Supplies Plus was looking for a scalable solution to drive new store foot traffic and sales during each Grand Opening over a four-week period.
Zip Code Gate
Quikly activated openings with zip-code gated campaigns.
The team leveraged Quikly to activate store openings locally through zip-code gated campaigns with a targeted social referral mechanism. Participants received store information, product education, and the ability to sign up for the loyalty program ahead of the Grand Opening.
Earn Time Activity
A series of limited offers maximized consideration and redemption.
Limited offers released over the four-week period maximized consideration and offer redemption when it mattered most, delivering a repeatable, scalable model that could be reused for every new store opening.
Live Release & Call-To-Action
Ready to scale your store opening campaigns?
Build a repeatable, scalable grand opening playbook that drives foot traffic and sales at every new location.