Increasing Mobile App Adoption
Microsoft Bing Rewards used Quikly to drive app downloads and turn loyalty program members into mobile app advocates — using urgency and reward incentives to motivate fast action.
The Challenge
Motivate loyalty program members to download the mobile app
Turn program members into program advocates through referrals
Microsoft Bing Rewards
Bing Rewards needed to grow mobile app adoption.
Loyalty program mobile apps are an increasingly important channel that provides member value and strengthens engagement. Growing the number of Bing Rewards app downloads was a critical program strategy.
Initial Marketing Outreach
Quikly generated app awareness and drove downloads.
As part of the loyalty program's mobile app strategy, Bing Rewards leveraged the Quikly platform to generate mobile app awareness, drive app downloads, and stimulate program referrals among existing members.
In-App Experience
Fast responders claimed and loaded loyalty points instantly.
Those who responded fast enough claimed loyalty points and were asked to seamlessly load them onto their Bing Rewards account, creating a high-value, frictionless reward delivery moment that reinforced app usage.
Live Release & Call-To-Action
Ready to grow your mobile channel?
Drive app downloads and loyalty program engagement with urgency marketing campaigns that motivate members to act now.