Reactivating Lapsed Customers
Jo-Ann Fabric and Craft Stores used Quikly to build a repeatable monthly reactivation engine — turning lapsed customers into active buyers while capturing insights to improve future retention.
The Challenge
Reactivate lapsed purchasers, email subscribers, and SMS subscribers
Gain insight into why customers were lapsing to improve retention strategy
Jo-Ann
Jo-Ann needed a scalable way to reactivate lapsed customers.
Acquiring a new customer is five times costlier than retaining an existing one. Jo-Ann Fabric and Craft Stores needed an innovative, consistent way to reactivate lapsed customers and gain insight into why they were lapsing in the first place.
Initial Marketing Outreach
Quikly added urgency to monthly reactivation campaigns.
The Jo-Ann marketing team set up monthly retention activations triggered through their existing email and SMS channels. By infusing urgency and FOMO with Quikly, Jo-Ann captured incremental participation and gathered insights from lapsed customers about why they were no longer shopping.
Earn Time Activity
Single-use offers with store reminders drove incremental purchases.
Customers were served up single-use, limited-time offers with a reminder of their closest store location, driving thousands of incremental purchases within days of each monthly activation.
Live Release & Call-To-Action
Ready to win back lapsed customers?
Build a repeatable reactivation engine using urgency marketing to re-engage your lapsed customers and drive incremental purchases.