Driving Revenue Through Exclusive Access
Henri Bendel used Quikly to turn seasonal sales events into exclusive, buzz-worthy experiences — acquiring new email subscribers and driving revenue while keeping their luxury brand identity intact.
The Challenge
Create a sales event anchored in exclusive, invitation-style access
Acquire new-to-file email addresses
Encourage social referral to reach new customers
Henri Bendel
Henri Bendel needed exclusive access without sacrificing brand equity.
Exclusive or invitation-only access is a compelling marketing strategy for luxury retailers. Henri Bendel was looking for a unique way to execute their seasonal sales events while maintaining brand integrity — heavy promotion was off the table.
Initial Marketing Outreach
Quikly created an early-access line-up experience.
Henri Bendel leveraged Quikly to drive early opt-ins to a sales event with the chance to earn "first dibs" to shop. Existing customers could share the chance to line up across Facebook, Twitter, Instagram, and email, driving awareness and acquisition.
Earn Time Activity
Early-access windows delivered strong purchase lift.
Henri Bendel saw a significant boost in purchases during the six-hour early-access window as well as increased purchases from existing customers who were re-engaged by the campaign's exclusivity mechanic.
Live Release & Call-To-Action
Ready to create your next exclusive moment?
Use urgency and exclusivity to drive customer acquisition, social sharing, and sales lift — without compromising your brand.