Driving Immediate Casino Traffic and Spend
Greektown Casino used Quikly to transform their CRM surprise-and-delight strategy into a digital experience that activated loyalty members, encouraged app usage, and drove immediate floor spend.
The Challenge
Convert direct mailer into a higher-impact digital experience
Motivate rewards members to immediately visit and play at the casino
Increase rewards program mobile app engagement
Greektown Casino
Greektown needed digital CRM campaigns that drove immediate spend.
Surprise and delight campaigns are a key CRM strategy to keep customers engaged and motivate spend. Greektown Casino needed a compelling digital experience that went beyond traditional direct mail to activate loyalty members.
Initial Marketing Outreach
Quikly used Bonu$ Play currency to activate loyalty members.
Greektown Casino partnered with Quikly to use their Bonu$ Play currency to drive immediate GT Rewards member spend, encourage mobile app use, and grow loyalty program membership through local social referrals.
Earn Time Activity
Earned currency drove immediate casino foot traffic and spend.
Bonu$ Play currency earned by members during the experience drove immediate casino foot traffic and spend, validating urgency marketing as a top-tier CRM activation strategy for Greektown's loyalty program.
Live Release & Call-To-Action
Ready to activate your loyalty members?
Drive immediate customer action and floor spend with urgency marketing campaigns built for loyalty programs.